Last Updated on by Kumar Raja

How Is Data Science Empowering Social Media Marketing?

Data Science is a new-age technology whose impact can be seen across almost every major sector in the present 21st century. As we all know that Big Data is exploding at a rate exceeding every ones’ expectations, this has helped us in developing the ability to learn anything within the grasp of our fingertips by the application of Data Science. As per the experts’ view, in the coming two or three years, the internet subscribers count expected to exceed more than 5 billion users. As of now, over 1.2 trillion searches are being performed in Google & this count is increasing with every passing year.

All these searches that are carried out over the internet will generate some sort of digital footprint in the form of data that carries information related to user’s interests, behaviors and demographics. This simply means that we are living in a world that is completely surrounded by data. Now, with the outbreak of social media revolution, there is even much more information available that is encrypted in the form of data. Get a clear idea about the Data Analytics techniques in Data Science & become a job-ready Data Scientist by joining for the Best Data Science Training In Hyderabad program offered by Kelly Technologies.

Now, let’s take a look at how Data Science is empowering social media marketing.

  • Data Science For Better Audience Management

Data Scientists are clearly aware of the fact that audiences aren’t built solely on demographics they have different viewpoints, varying interests, cultural changes & more. These experts help in better audience management by identifying the Quality audiences for the advertising campaigns.

  • Data Science For Proper Attribution Modeling

To build a better marketing strategy, it is very crucial to clearly understand the message that led to a conversion. To get a better view point on this, Data Scientists should be analyzing the data from both converters and non-converters alike. Sometimes, the generated data can be very massive, that advanced modeling techniques should be performed to credit the event that led to user conversion accurately.

  • Data Science For Better Real-Time Bidding

 By better analyzing the users with the help of data modelling techniques in Data Science like audience segmentation, conversion events have improved the rate of real-time bidding, a method to buy and sell ads to show more user-centric ads.

The impact of Data Science in social media isn’t just limited to marketing & being used for several other applications as well. Work towards leveraging real-world skills in–relation to handling the advanced data modelling techniques in Data Science by joining for the best  Data Science training program by Kelly Technologies.

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