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Understanding Digital Marketing From The Scratch
With the advent of Internet and development of social media in the 1990’s and 2010’s, the way people communicate has been revolutionised. People started communicating not just about their personal life but also for the products and services which they are offering over the Internet across various platforms. Marketing online has a great potential & it enables the companies or enterprises, industries & start-ups to promote their business among the niche audience at a very low cost in comparison to the traditional marketing.
Since marketing is all about communicating the value of a product or a service, businesses had to go where people are looking. As a result, Digital marketing was developed.
Defining Digital Marketing-
Digital Marketing can be interpreted as a form of advanced marketing approach that replaces the age old traditional marketing. Digital Marketing involves the use of digital tools & media like search engines, social media, mobile, email and SMS platforms to promote products, services or a brand.
It focuses on two-way communication which encourages a value, exchange-based model. It enables businesses to engage with their customers in a more personalised way thereby creating trust. Unlike traditional marketing, campaigns in Digital marketing can be tracked and analysed and the results are visible and quantifiable.
Need For Digital Marketing-
Nowadays, people are spending twice as much time “online” than they used to before. Purchasing goods from various online platforms rather directly visiting the shop has now become a trend.
A successful marketing strategy is to make your business reach its potential customers directly for a better conversion rate. As more & more people are searching for relevant products & services online, Digital Marketing has got the perfect set of tools & marketing strategies to help the business benefit in this regard. This is why every organization is working towards embracing Digital Marketing.
We are living in a digitalized world where traditional marketing techniques like print or electronic media or billboard advertising have all become outdated & are replaced by Digital Marketing strategies.
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